Blog
The Importance of Having a Web and Social Media Presence for Small Businesses and Startups
Why is this important? It is a well-known fact that the world is becoming an increasingly electronic place. We turn to the internet to buy our clothes, to see where the nearest gas station is located, or to read reviews about a hair salon before booking an...
Caucus Lessons for the Project Manager
Like many folks interested in politics, I tuned in to the media to learn the results of the caucus. For some reason my thoughts that evening turned to the many times I’ve read and heard about the high percentage of projects that fail, and what a good project manager should do to ensure success.
Developing a Well-Rounded Training Program
Developing a training program - or creating a set of training materials for customers using technology -based applications is vital to customer retention. No smart business leader wants to lose customers simply because customers didn’t fully understand the...
Ballot Issues and the Non-Profit Organization Manager
Think about the position of a not-for-profit organization in a community considering a ballot issue to raise taxes (school bond issue, public facility levy, local option tax). The organization probably has members on both sides of the issue. Some may just be against...
How Hosting Webinars Can Improve Client Retention
Creating proper technical documents and training videos to educate your customers is an important component in your business model. But, your efforts shouldn’t be a one-time deal. Offering ongoing opportunities for customer support and learning could be what sets your...
Understanding SEO and How It Can Help Better Your Business
Whether you own a small business or lead a large organization, finding new ways to meet objectives can be challenging. Developing a marketing and communications plan can help you identify creative new sources of revenue. From targeting new customers to reeling in...