Social Media Management
In today’s social media-centric world, maintaining a strong, interactive online presence has become a staple of advertising. Unfortunately, social media marketing can be time-consuming. It is much more than just setting up accounts and hoping they bring in new business; you must constantly be engaging your audience.
At Enterprise Iowa, we understand that most business owners don’t really understand social media, let alone have the time to give it the attention it needs. We do everything from creating your accounts to training you to manage your social media on a day-to-day basis. We’ll sit down and talk to better assess what you’re social media needs are, then we’ll dive deep to best customize your social media strategy to align with your bigger marketing goals.
While designating brain power and budget dollars to your web content is important, paying the same quality attention to detail when it comes to social media is equally important. More people are online today than were online yesterday, and that is only going to continue as the population gets younger and more technologically dependent. For a company to stay relevant, you must keep up with the latest trends and place your messages in the place where your audience is most likely to read them. In today’s word, that place is on social media.
What We Can Do for You
If you can make time for more customers, you can make time for social media… or let us make time for you. As your business expands, your reputation management and advertising needs will both grow.
You know how to manage your business. Let us manage your social media accounts (so that you don’t have to). Through content and campaigns, social monitoring management, and analytics tracking our team can take care of your digital footprint.
Content and Campaigns
We all know those businesses in Des Moines that claim to be social media savvy, but when you go to their Facebook page you see that their last post was two years ago. Simply signing up for a social media page doesn’t mean you’re participating in social media. To see results, you have got to put in the man hours. That means posting content daily, responding to comments and reviews, updating static images on occasion and managing campaigns from time to time.
Social media has changed the landscape of advertising strategy, as you are no longer competing with just people in your industry. Instead, an advertiser’s competition is expanded to include everyone on a social media timeline. The Enterprise Iowa marketing team creates unique, quality social media content targeted for your specific audience, designed to break through the noise and encourage engagement. In addition, we create, manage and monitor effective social media campaigns that align with larger company marketing objectives.
There are two types of social monitoring that help us help you stay competitive online. By monitoring what competitors are posting and what their customers are saying, we can guide our marketing strategy more effectively.
Monitoring what customers are saying about your company, and more importantly, responding to the good, the bad and the ugly, can set you apart from the rest. When it comes to social media, the conversations are happening with or without you, so you might as well be a part of it and take control if you can. Getting a negative review isn’t the end of the world, so long as you have a strategy for responding. We help with monitoring reviews and work with you to create thoughtful responses to each one.
We know business leaders want to see numbers, so that’s what we provide. We’ll provide monthly reports to show how each social media platform is performing and how performance is influencing strategy.
Contact Us for a Social Media Management Consultation
If you’re starting a new business or looking to elevate your establish business with social media, our team can work to put the right plan together. One size does not fit all when it comes to social media strategy, and that is where we excel. We look at your organization’s overall strategy and marketing goals, then we break down each social media platform by costs versus benefits, by demographics and by overall content type, i.e. text updates, videos, pictures, live streams, blog content, etc. Our marketing and communications team will put together a recommended social media plan for your business. We’ll all sit down to review each element of the plan and talk through questions and concerns.
When you’re ready to take your business to the next level with customized social media management services, reach out to our team by phone at (515) 309-0140 or by email at firstname.lastname@example.org. We’re happy to sit down and talk through whether a social media plan is right for your marketing and communications strategy.